What We Do
To sell to the masses, a product needs to be strategically developed. Using sources domestically and internationally, TeleStar can take ideas from napkin concepts to manufactured finished goods.
Direct Response Television
As one of the most power and penetrating ways to get into the marketplace, TeleStar provides the knowledge and expertise to execute Direct Response Campaigns. Direct Response comes in two main forms domestically, short-form spots (2-minutes) and long-form shows (30 minutes). TeleStar manages every aspect of Direct Response including product design, production, telemarketing, web set-up, and media buying. Upon a successful test, TeleStar can manage and connect the correct partners for global distribution.
With millions of viewers, marketing on a Live Shopping Channel is a great way to get instant exposure and generate revenue. TeleStar markets products through domestic and international shopping channels, selling their own in-house products or serving as the representative to outside products.
Test Before You Invest
Launching a product into the market is a very expensive and risky investment. Launching a product on Live Shopping may decrease investment, but the risk factor is still there. TeleStar has fine-tuned a way to test products online for a fraction of the cost. Each product is tested and compared on a grading system, judging the merit of the product.
Distribution is the key to success. Not only selling it on Live Shopping or Direct Response, but retail and web are important to build sales. TeleStar will ensure success in your product's distribution.
Celebrities are often the key factor in making a product successful. TeleStar has a large Rolodex of high profile celebrities who can endorse products in every category.
The approach to production is very important in a marketing campaign. Depending on the category of the product, whether it is food, pet, children, fitness, or kitchen, producers have their strong categories. TeleStar has the knowledge and connections to utilize the correct production team depending on the type of product, regardless if is a short form spot, long form show, or simple B-Roll.
Brand Building is very important in the eye of a consumer. Consumers have brand loyalty, and it is very important to capture that consumer. Product Development, Production, Design, Customer Service, Public Relations, and Marketing all play important roles in building a household name.